Niche Marketing

How To Locate a Niche

If you haven’t heard so already Niches is one of the most talked about web site marketing strategy in Internet Marketing. Locating a niche market does not have to be difficult though, with a little bit of knowledge and the right procedure, you can find a profitable Niche with very little difficulty. You should always start with a Niche Market that you are interested about. Hunting for a Niche that really doesn’t float your boat will end up sitting on the shelf with little to no further advancement on your part. If you can’t think of a Niche, as a general rule of thumb, think of a Hobby.

Think about things that you enjoy, such as cooking, dirt bike racing, playing computer games, playing Poker etc. Don’t spend too much time thinking about it though because you will not take action and lose out. Once you have located your Niche, you will need to do some research to see if that Niche has a strong target market, is popular, in demand and will be profitable. There is a great product available, which will cut down hours of researching and zero in on hot untapped profitable Niches in a fraction of the time, it is listed on the web marketing strategy videos page of this site. You can also check it out at Micro Niche Finder

You want to start off by using a keyword or keyword phrase for that Niche and do a search. You can use many tools to do this, web site marketing strategy recommends Micro Niche Finder, for the most advanced data, however you can use Google keyword tool or Overture as well for starters. Once you have searched your phrase, take the top 5 phrases that come up in your results. You will be able to see right away if there are many people searching for different variations of your Niche keyword phrase. If you have more than 500 searches in your top 5 phrases this is promising. If it is less than that you should pick another Niche plain and simple. Let’s assume that your top 5 have more than 500 searches. Now we need to find out if that niche is going to make you money.

Create a folder either in your documents or your desktop where you can store this data. This way you will have easy access to the information as you do your research. Now go to Google’s home page and do a search, one at a time, of your top 5 phrases. What you will see is what everyone is striving to achieve, Google page 1. What you need to look at here is the number of results. Let’s say for example you typed “Quilting for Amatures” and the results were 18,500,000 then this is a good indication that that niche has a market.

You will follow by determining how many AdWords are in that phrase. The reason you will do this is because the more people are bidding on those words the more profitable that Niche is likely to be. The place I go to, to look at this data is http://www.spyfu.comThis site will let you see how much money people are spending with Google AdWords, for that phrase. Do this for each of the 5 phrases you chose. What you want to see is high figures with low competition. If it is lower than 10 competing ads you may have found a fortune.

No worries though, as long as there is people spending money, and the market is there, 99% of the time you will make money. Now to wind things up a little you are going to want to dig a little deeper into that Niche to create some dominance. What I mean there is, as our prior example of Quilting for Amatures you will want to go a bit further and focus on, How an Armature can Quilt like the pro’s. Get the picture? Good.

Go to http://answers.yahoo.com and see what people are wanting answers to specific to your Niche. This will help you uncover patterns or popular questions , that you can later address to target those people. By doing this you can come up with a good 5-6 different questions that you can address in a report by using bullet points. You may also create a top 10 way…or 7 easy steps to… etc. You will see how this could cause a niche marketing internet frenzy so it’s best to make yourself stand out. You will also learn that this technique is highly used by as a super affiliate niche marketing strategy.

Always remember that a good web site marketing strategy requires you to do your research, once you have the information you need you can search for products that you can sell that complement your Niche by searching for them on clickbank or paydot.com and the rest is just marketing. See how easy it can be to target a niche. There are a few more strategies which will help you to find keywords and phrases that have been missed by the masses by using more advanced techniques like those in Micro Niche Finder. Either way you are on a clear and focused path to a successful Niche Marketing campaign.

Good Luck and Happy Niche-ing