Web Site Marketing Strategy

Website Marketing Plan

 5 Golden Rules To Web Design

Golden Rule #1- Do not use splash pages

Your Goal here is to stand out from the norm.  A Web Site Marketing Strategy needs to be a statement about you and what you have to offer. Give yourself a unique position so that when people come to visit your site you do not look like the status Quo.

Usually, splash pages are the first pages you see when arriving at a website. They  have  beautiful graphics with words like “welcome” or “click here to enter”. How boring, come on really, do you want to look like everyone else. I’ts like going to the prom and “Becky” Ms. Popular cheerleader shows up wearing the same darn dress you spent 3 month’s trying to find.

Just a pretty dress  with no real pizazz. I can tell you right off the bat your visitors will take one look and turn around and exit as fast as they entered. Your website business strategy needs to include giving them the value of your site up front, without the splash page parade.

Golden Rule #2-Do not go banner ad Loony

Your web site marketing strategy needs to include not getting ignored. Having a bunch of useless banners flashing all over your site says only one thing, you must have been bored. I mean really, sorry to be so harsh but I want you to succeed. If you want to give a 4th grader a project to cut and paste then take them to Rite-aid and buy some construction paper and some scotch tape, don’t have them setting up bits of streamers all over your website. Tacky, Tacky, Tacky.

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. This is not a good use of web site marketing strategy, Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being blind sighted by your Vegas lights flashing all over the pages.

Golden Rule #3-  An effective Web Site Marketing Strategy includes being sure that your navigation is clear, simple and easy to follow

You must create a simple and very precise navigation menu, so that even a child will be able to follow it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. You are not producing a Broadway show here. If your website visitors don’t know how to navigate, they will turn around and leave. End of story.

Golden Rule #4- Be sure that you have a clear indication of where your visitors are

It would be rather embarrassing if someone is visiting your site and a voice comes on through the loud speaker stating…”Hello”? “Are You O.k.”? “Where Are You”? When visitor is exploring your site and is deeply engrossed browsing , you really need to make sure that your web site marketing strategy plan includes a clear road map so they know what part of your website they are in at that moment in time. If guided properly,  they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “Let’s Get The Heck Outta Here”!

Golden Rule #5-Avoid using audio on your site, it is not the Coppa Cabana

If you want your visitors to stay at your website, reading your value packed content, you most definitely do not want them to be distracted because you have some creepy trans music looping it’s way to oblivion in the background. If you are a person that is audio compulsive, we won’t hold it against you, just be sure that your visitor has some sort of means to either mute it or turn the volume down. A web site marketing strategy plan should always have these 5 basic rules, in order for you to get the most effective outcome.